OUR APPROACH
Know what the price tells you.
Our comparisons show how an asking price sits among other listings. They help you shop with context, but they do not predict what a watch will sell for.
What is a good price?
A good price is relative to comparable pieces available elsewhere. We compare observed retailer asking prices for the same reference, case diameter, case metal, dial, bracelet, production era, box/papers, originality, service status and condition. Distinctions such as replacement parts, polishing, service history and included accessories can matter; where they are unresolved, an apparently similar listing is not reliable evidence of value.
Two ways to compare a price
Reference average
A broader starting point. We compare the same watchmaker, reference and listed condition, using at least three other available USD listings from two retailers observed within the last 24 hours.
Dial, materials, year, box and papers may differ. A lower price can reflect those differences, so this label alone does not establish a bargain.
Comparable median
A closer comparison. It matches the detailed variant and condition, including case size, materials, dial, bracelet, production era, set, originality and service status. It requires at least five other eligible listings from three retailers.
We leave this comparison blank when the available information or price consistency is insufficient.
Median and average
The median is the middle asking price. The average adds every eligible asking price and divides by the number of listings. Both describe offers observed by us, not verified completed sales. A single expensive outlier can move the average substantially.
The comparable median excludes the selected listing, records older than 24 hours and known duplicates. The reference average also excludes the selected listing and known duplicates. We withhold a comparison when prices are too dispersed or the apparent discount is implausibly large. Commission does not influence this calculation.
How the history is preserved
Each successful observation keeps its timestamp, price, currency, condition and product details. Updating today's offer does not overwrite yesterday's record. The chart counts each listing's final observation per UTC day. Days with fewer than five eligible listings from three retailers remain blank.
Retailers may list the same physical piece in multiple places. Known duplicates are excluded from current comparisons. Historical cross-platform duplicates may remain where identity cannot be established. Changes in the mix of available listings can also move the average without any individual watch changing price.
Price is not investment performance
We do not describe an asking-price trend as an investment return. Resale proceeds depend on finding a buyer, realized sale price, platform fees, shipping, taxes, condition and time. The absence of an observed listing does not establish that it sold. Reliable retention estimates require verified transaction evidence and a clear time horizon.
Know the final cost
Our headline comparisons exclude unreported shipping, tax, duties, authentication and buyer fees. Conditional coupons and membership prices need separate treatment. The retailer confirms the price and terms when you visit.
Where the purchase happens
We provide discovery and comparison. The named retailer handles payment, delivery, authentication, customer support and returns. Read its current policies before buying. We do not physically inspect or authenticate the item.
Data corrections
We retain source references and observation dates so discrepancies can be investigated. Items that become stale are removed from current-offer recommendations. Contact and project information.